With healthcare marketing expenditures increasing over $12 billion in the past two decades, physicians can have a difficult time standing out against the stiff local competition. Solid and consistent branding is vital for a private practice. Here are some tips to keep in mind to maximize your marketing efforts.
CREATE A VOICE
Your brand should clearly define who you are and what you offer.
Remain true to your brand and deliver on your brand promise.
Make sure your logo, marketing collateral, social media, digital, print and outdoor advertising, all have the same look and feel. This is the most important tip. If you deviate from delivering a consistent message, your efforts are not efficient.
Your brand represents you and your business, in all aspects. From e-mail etiquette, dress code, processes and something as simple as an e-mail signature. Integrating your voice in all components will help you keep the consistency needed.
Logos, colors, layouts and copy – these all are pointing at who you are. Not only will this help you keep your brand consistent, over time that awareness and consistency will build trust.
The best way to create a memorable brand is to partner with a marketing and design team that specializes in healthcare marketing. Your brand is an opportunity to set yourself apart from your competitors.