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How to Use Pokémon Go for Your Advertising Campaign

JGA MarketingBlogHow to Use Pokémon Go for Your Advertising Campaign

Pokémon Go has captured the world by storm, inviting people of all ages to participate in augmented reality. As the most popular game currently available, you might be wondering how you can tap into the trend and attract some new customers to your business. Pokémon Go has not only made its name as a game, but also as a great way for advertisers to get their messages across to a wide audience. Here’s how you can use Pokémon Go to influence customers to try your product or business.

Create Discounts for Pokémon Go Users

Many businesses have decided to jump on the trend by providing discounts for those gamers who use their services. It’s often an easy way to gain attention. You might want to consider putting together a campaign based around Pokémon Go and advertising discounts on social media. Not only can this help you attract new customers, but they are also likely to recommend you to others who play the game, as well.

Look into Requesting a Pokéstop

Pokéstops are landmarks or locations where Pokémon Go players can go to receive special items that will help them to catch Pokémon. A common trend now is to be creative and to request to have a Pokéstop placed at their business. These landmarks tend to attract players who might be playing the game in their hometown. This can be greatly beneficial for small businesses, especially when it is combined with discounts for those who stop by. All it takes is creating your own Pokémon Go account and requesting to add a Pokéstop right where your place of business is.

Market to Children and Adults

One of the most interesting facts about Pokémon Go is that is truly is played by all ages. In fact, most of the players tend to be adults hoping to relive their childhoods through the game. With this in mind, you’ll want to take care to market to several different age groups. Choosing one or the other can actually end up ostracizing a major group of people who might be interested in your business or product. With that in mind, you’ll want to try coming up with some ideas that appeal to almost everyone.

If you are creative, you can come up with a whole host of ideas for your business and you can “catch” on to the trend that’s taking over the world. Want an optimized Pokémon Go advertising campaign made just for you? JGA Marketing can help! Contact us today to see how we can impact your business through innovative advertising campaigns that achieve results.

Source: http://adparlor.com/blog/5-creative-pokemon-go-ad-campaign-ideas/