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Marketing and UX

Today’s digital marketing landscape is more complex than ever. In addition to understanding traditional marketing methods, successful marketers need to understand social media, paid online advertising, and SEO. But one important subject that’s often relegated to designers and product development is User Experience, also known as UX. While it may seem like the key to

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Interactive Video is Hot for Marketers

As the technology and media landscape continually shifts, customers are becoming less passive. Today’s consumer has more control than ever over the buying process. In response, marketing professionals have to learn to make content appealing and interactive. In the time it takes you to read a couple of sentences, over 300 hours of new content

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Shoppers Gonna Shop

This Easter weekend, American consumers will collectively spend almost $20 billion on clothing, food, decorations, and other items, according to the National Retail Federation. Every holiday, from Valentine’s Day to Thanksgiving, provides retailers with a welcome opportunity for a spike in sales. Naturally, marketing departments are busy in the weeks before figuring out the most

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Searching Without Typing: The Future of Voice Search

According to ComScore, half of Internet searches will be performed by voice by 2020. So while we’re doing everything we can to get our sites ready for mobile, don’t forget about voice. On a daily basis, people ask Siri, Alexa, Cortana and Google a myriad of questions about everything and anything as it pops into

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4 Ways to Engage Audiences on Social Media

Companies with limited marketing resources are abandoning their social media schedules to find better ways to involve customers with their brand. Today’s landscape is more competitive than ever, and if you want to get eyeballs on your Facebook posts, you need to pay to play. But there is a better way to bring fans to

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3 Ways to Optimize Marketing for Mobile

Today’s customers are increasingly on the move, researching and purchasing from their mobile phones. Yet many marketers still design their strategies with a desktop-first strategy, failing to take advantage of these micro-moments to capture the attention of distracted mobile users. By creating an environment that caters to both mobile and PC users, the following tips

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Important Skills for Marketers in 2017

The great thing about marketing is that it is a continually evolving industry. What you did ten years ago looks much different than what you do today. This constant change can also bring some challenges. With so many skills to master, how do you know which ones to focus on? Luckily, the number crunchers at

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Simple Marketing Strategies for Your Business

Getting management on board to support marketing efforts sometimes seems impossible. You know today’s marketing practices are more about becoming a trusted advisor than being a bullhorn, but sometimes it’s hard to convince the rest of the team to buy in to the latest strategies. Start small. Focus on tried and true methods to build

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Is Your Blog Making These Mistakes?

Blogging is a great way to build your visibility online, especially for businesses that want to get found by local customers who’ve had no exposure to you. But creating and managing a blog is not as easy as it may seem. While there are a number of details to incorporate to help boost your results,

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3 Ways to Build Your Wellness Practice Online

Creating an online presence for your wellness practice can be overwhelming. In today’s ultra-connected world, building a website isn’t enough. But standing out isn’t impossible. With a couple of advertising dollars and a little time, you can quickly and inexpensively build a name for yourself. Check out the following tips to connect with your potential

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