Today’s digital marketing landscape is more complex than ever. In addition to understanding traditional marketing methods, successful marketers need to understand social media, paid online advertising, and SEO. But one important subject that’s often relegated to designers and product development is User Experience, also known as UX. While it may seem like the key to
As the technology and media landscape continually shifts, customers are becoming less passive. Today’s consumer has more control than ever over the buying process. In response, marketing professionals have to learn to make content appealing and interactive. In the time it takes you to read a couple of sentences, over 300 hours of new content
With attention spans dwindling, you’ll do just about anything to keep visitors on your site increases your chances of making a sale. That’s why chatbots can help your visitors get the information they need without wasting time wading through material not related to their query. In 2015 alone, over a billion people interacted with some
Mattel is not only modernizing its brand but also reversing gender roles in this new ad campaign which showcases six real life father/daughter duos. The campaign displays the softer side of these fathers, who take the time to play Barbie ® with their adorable daughters. The playtime is complete with high pitched voices, even from the
Digital marketers everywhere have been bracing for Google’s new mobile-first index. While responsive design has become a requirement for quite some time, today’s landscape of connected devices make it more important than ever to have a site that functions on laptops, phones and tablets. Check out the following tips to make sure your sites are
With big data becoming a standard marketing practice, customers expect extreme targeting and personalization. For the past couple of years, marketers have collected more customer data than ever. The question is no longer how to collect the data, but what to do with it. The following insights will help you make sense of customer data,
Now that mobile marketing has become mainstream, it’s time to prepare for new technologies that will change the way you do business. Virtual reality has been around for several years, but the high costs have kept it out of the hands of the majority of customers. Now that prices are affordable, VR is appearing everywhere.