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Evolve or Die?

WHAT EXACTLY DOES THAT MEAN FOR BUSINESSES AND MARKETING? EVOLVE = make progress, advance, move forward. EVOLVE IN MARKETING = optimize strategies, processes, plans, tactics, etc. EVOLVE IN BUSINESS = leverage solutions, automation, implementation of software, create effective sales funnel, company culture, personalize user experience, etc. Thanks to technology, the world advances at a fast [...]

Google My Business: Critical for Success

You can no long rely on phone books and referrals for new business. Successful companies capture customers during critical mobile moments. Three years ago, the Wall Street Journal reported that our brains have been rewired to count on apps to solve everyday problems.  This means people turn to Google more often than the Yellow Pages for

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The Rise of Chatbot Marketing in 2017

With attention spans dwindling, you’ll do just about anything to keep visitors on your site increases your chances of making a sale. That’s why chatbots can help your visitors get the information they need without wasting time wading through material not related to their query. In 2015 alone, over a billion people interacted with some

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Searching Without Typing: The Future of Voice Search

According to ComScore, half of Internet searches will be performed by voice by 2020. So while we’re doing everything we can to get our sites ready for mobile, don’t forget about voice. On a daily basis, people ask Siri, Alexa, Cortana and Google a myriad of questions about everything and anything as it pops into

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4 Ways to Engage Audiences on Social Media

Companies with limited marketing resources are abandoning their social media schedules to find better ways to involve customers with their brand. Today’s landscape is more competitive than ever, and if you want to get eyeballs on your Facebook posts, you need to pay to play. But there is a better way to bring fans to

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Blogging Is Beneficial for Local Businesses

With over 2 million blog posts written every day, many marketers believe blogging is now a complete waste of time. Some have abandoned blogging together because they believe it requires too many resources, but many local companies still gain traction for their business by writing content on a company blog. This may help those affected

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Simple Marketing Strategies for Your Business

Getting management on board to support marketing efforts sometimes seems impossible. You know today’s marketing practices are more about becoming a trusted advisor than being a bullhorn, but sometimes it’s hard to convince the rest of the team to buy in to the latest strategies. Start small. Focus on tried and true methods to build

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Managing For Creativity

Name any position, in any industry, and creativity may be the single most valuable skill you can bring to the table. Because creativity means more than coming up with ideas from scratch, it also means looking at facts and problems in fresh new ways or improving on “the way it’s always been done.” Creativity drives

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4 Ways to Enhance Business Efficiency

Efficiency in the workplace is one of those things that has a tendency to run hot and cold. It’s an abstract concept that can get lost behind deadlines, logistics and accounting. It waxes and wanes in cycles as we realize things are falling behind and strive to bring them back up to speed again. It

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