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Marketing and UX

Today’s digital marketing landscape is more complex than ever. In addition to understanding traditional marketing methods, successful marketers need to understand social media, paid online advertising, and SEO. But one important subject that’s often relegated to designers and product development is User Experience, also known as UX. While it may seem like the key to

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The Rise of Chatbot Marketing in 2017

With attention spans dwindling, you’ll do just about anything to keep visitors on your site increases your chances of making a sale. That’s why chatbots can help your visitors get the information they need without wasting time wading through material not related to their query. In 2015 alone, over a billion people interacted with some

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Mattel Warms Our Hearts with Dads Who Play Barbie Campaign

Mattel is not only modernizing its brand but also reversing gender roles in this new ad campaign which showcases six real life father/daughter duos.  The campaign displays the softer side of these fathers, who take the time to play Barbie ® with their adorable daughters.  The playtime is complete with high pitched voices, even from the

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Are You Ready for Mobile-First?

Digital marketers everywhere have been bracing for Google’s new mobile-first index.  While responsive design has become a requirement for quite some time, today’s landscape of connected devices make it more important than ever to have a site that functions on laptops, phones and tablets. Check out the following tips to make sure your sites are

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How to Use Pokémon Go for Your Advertising Campaign

Pokémon Go has captured the world by storm, inviting people of all ages to participate in augmented reality. As the most popular game currently available, you might be wondering how you can tap into the trend and attract some new customers to your business. Pokémon Go has not only made its name as a game,

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How Working in Advertising Has Influenced My Life and Family

As a mother and business woman, I have a good number of stories about work and how it has influenced my life and family. Just like any other family, we share about our day, school, homework, work and life in general. My kids are very creative and love conversations about marketing. They know all about

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5 Points for Picking a Better Ad Agency

One of the most important decisions a company has to make is the choice of an advertising agency. Advertising and PR can make or break a business. When it’s done right, even bad products will sell. When it’s done wrong, the results can crush even the strongest brands. Choosing an ad agency to work with

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4 Social Media Trends to Watch

The entire Internet is constantly changing and evolving, but few things will have you running to keep up as much as social media. New ways to interact, advertise and innovate seem to come at us daily. If it’s not a new function on a known network, it’s a new app to allow you to use

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How to Select the Right Advertising Agency for You

When you are looking to promote your product or business, it’s essential to have a good advertising agency to find the right way to promote your project. The right advertising agency will recognize that the business or product you have built has been a culmination of much of your time, effort, and money, and you

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Four New Social Media Trends to Look Out For

The internet continues to grow and change at a rapid rate. Just when you feel as though you understand one trend, a new one pops up for you to master. In order to stay relevant and market your business or product effectively, learning social media trends is imperative to the overall success of your vision.

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