According to ComScore, half of Internet searches will be performed by voice by 2020.
So while we’re doing everything we can to get our sites ready for mobile, don’t forget about voice. On a daily basis, people ask Siri, Alexa, Cortana and Google a myriad of questions about everything and anything as it pops into their heads.
Businesses can and should take advantage of this. Check out the following tips to optimize your site to be found by digital voice assistants.
Make Sure Your Local Listings on Third Party Sites Are Accurate
It’s common for people to ask where the nearest local business is. Voice assistants use Bing and Google to find local listings, as well as review sites like Yelp. Check these sites for accuracy and make sure your profile is filled out completely and accurately.
If you haven’t already, log on to Google MyBusiness and verify your location and hours. Ask customers to review you on Google as well to give more information to potential searchers.
Use Markup Microdata on Your Site
One of the best-kept secrets of how small travel sites rank high for competitive keywords usually dominated by sites like Expedia and Travelocity is to use markup language.
This code tells search engines what kind of content you’re using. It can show ratings, answers to questions, and event info directly on the search engine results page.
Not sure where to start? Use the Google Structured Data Markup Helper to create your own microdata.
Marketing is changing quite rapidly. Don’t get left behind because you’re still focusing on desktop users.
Make sure your site is mobile optimized, and take advantage of every opportunity to capture leads from sources like local listings and voice search.
Your bottom line will thank you for it. Promise.