PASSION & PROFIT
When you do what you love, you’ll never work a day in your life. Fifty 567 lives by it and so do we. The goal was to communicate that passion to equally enthused potential customers and forge a lasting bond.
We went to the drawing board with the goal of developing branding elements that were as sleek and appealing as the company’s products to effectively reach the target enthusiasts.
From the logo to the communications, we conveyed the allure and connection with the classic automobile that got customers behind the wheel.