WORD OF MOUTH THAT WORKS
Their urgent need to increase their patient base opened the door for a unique marketing strategy. With no time to rely on patient referrals, word of mouth marketing emerged as the innovative solution to this pressing need.
We focused on strengthening and highlighting the centers’ relationships with their communities to increase local awareness and goodwill as an avenue to increase traffic.
The mix of various community events and surrounding content marketing proved to be effective when implemented with the appropriate frequency and continuity.