PepsiCo made a big splash at the recently concluded Milan Design Week, unveiling and hosting Mix It Up, an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent. In partnership with the company’s Foodservice team, @PepsiCo_Design collaborated with Fabio Novembre, Benjamin Hubert, Karim Rashid and other designers to showcase an exhibit that created pop culture by blending creativity, design, fashion, music, sport and culinary art in unique and unexpected ways.
The Mix It Up space, envisioned by Design Group Italia, showcased PepsiCo Design’s recent innovations across its leading brand portfolio of snacks, beverages and nutrition products — from product packaging and branding to equipment and experiences.
Among the creations showcased: the company’s intriguing take on emojis, hundreds of proprietary ones which the PepsiCo Design & Innovation Center has created and taken offline in fun ways. PepsiMoji designs are intended as “a universal system for the brand” and will be unleashed in more than 100 countries this year.
Mauro Porcini, Senior Vice President and Chief Design Officer, PepsiCo, explained that the Mix It Up space was created in partnership with some of the world’s famous designers to provide an opportunity for visitors “to explore and interact with our latest brand creations.” Adds Roberto Rios, Chief Marketing Officer, PepsiCo Away From Home, “Design-led innovation is helping our customers bring unexpected and elevated food and beverage experiences to consumers. We are focused on creating new products and solutions that allow consumers to further explore their favorite PepsiCo brands — and to be inspired; this ultimately builds loyalty with our customers’ brands and drives their growth.” Moira Cullen is Vice President, Global Beverage Design at PepsiCo.