1. CONTENT: ONE SIZE DOES NOT FIT ALL
About 5 years ago content creation became one of the top 5 marketing strategies to follow, with the objective to capture as many leads as possible.
Result: customers have become savvy about content and how it works. They also quickly learned to filter out or become non-reactive when it is unauthentic. “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best and insulted at worst when the journey ends.” John Hall, Forbes.
The shift in content creation needs to provide a genuine experience, a taste of your culture, to then establish trust and loyalty. Developing content to reach niche audiences will drive efficiency in leads into your marketing funnel and you might experience a higher and faster conversion rate.
2. AI – ARTIFICIAL INTELLIGENCE
Understanding human behavior can be a complex task. One thing has not changed: anything that makes our lives easier, will have a higher chance to be accepted.
Amazon and Netflix are the perfect examples. They have learned about our shopping and viewing behaviors, to then make almost perfect suggestions that later translate into multi-sales.
3. ENGAGING WITH VIDEO
80% of global internet consumption is video content. 81% of companies feature their video on their brand’s website.
Marketers who use video grow revenue 40% faster than non-video users.
With all these statistics at hand it is clear that video marketing is on the rise.
4. REACTIVE MARKETING
Most of us have an opinion about almost everything. When we raise that opinion at the right time by using the appropriate platform, we are creating reactive marketing.
Social media instant gratification, offers the unique opportunity for brands to react to breaking news, trends and content. This leads to the use of hashtags, sharing curated content, raising awareness, sharing opinions… social shares.
Twitter’s trends are the perfect place to find ideas for reactive content. Keep your eyes and ears open and allow your ideas to find the right angle.