You can no long rely on phone books and referrals for new business. Successful companies capture customers during critical mobile moments. Three years ago, the Wall Street Journal reported that our brains have been rewired to count on apps to solve everyday problems. This means people turn to Google more often than the Yellow Pages for answers.
The businesses that shift their marketing to reflect a mobile-first world are the ones who succeed.
Google announced a few years ago that Google+ Business Pages would rank higher on SERPs than any other listing, including a corporate website.
When customers search for a retail or service and add the phrase “near me” to the end of their request, Google returns three local businesses that fit their query. In order to be at the top of the list, you’ll need to have good reviews and accurate information in your business listing.
How to Claim a Google My Business Listing
Getting started is fairly simple. Go to the Google My Business page and click the Get Started button. Fill out all the information.
Once you’ve set up your profile, you’ll have to verify your listing. Google mails you your verification information.
What to Do After You Create a Listing
Accuracy is important. Make sure all information is correct, and update it every time you make a change. Seventy-three percent of customers lose trust in brands with inaccurate information, so correct listings are your first priority.
Once you’ve verified your information is accurate, you want to get as many people as possible to leave positive feedback for your company. Make it easy for your customers by sending a quick email with a link for them to leave a review. The more reviews the better, but it only takes one five-star review to give your business a good rating.
Capture Local Business
Local search has more impact than ever. Instead of directing all your focus to online advertising, take the time to create a local SEO strategy that includes managing location data including Google My Business. The next time someone searches for your service based on location, you’ll have a better chance of becoming their number one choice.