As the world becomes more connected due to the internet and social media, it makes sense to market to an international audience rather than a small group of people. While multicultural marketing can definitely widen the scope of people who might be interested in a product or a business, it can also present a number
After you have explored your tried-and-true methods of marketing and have all the important steps down, you might consider new ways to appeal to your clients or to attract new ones. Putting together a solid advertising campaign takes time and effort, and creating a successful one takes energy and creativity — especially when you’re looking
The internet continues to grow and change at a rapid rate. Just when you feel as though you understand one trend, a new one pops up for you to master. In order to stay relevant and market your business or product effectively, learning social media trends is imperative to the overall success of your vision.
Plastic six-pack holders are often a death sentence for marine life. Fish, turtles, otters, birds — all kinds of seashore- and ocean-dwelling creatures — are maimed and killed due to the toxic packaging that makes it easy for us to schlep soda and beer. It’s nothing to drink to.
PepsiCo made a big splash at the recently concluded Milan Design Week, unveiling and hosting Mix It Up, an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent. In partnership with the company’s Foodservice team, @PepsiCo_Design collaborated with Fabio Novembre, Benjamin Hubert, Karim Rashid and other designers to showcase an exhibit