WHAT EXACTLY DOES THAT MEAN FOR BUSINESSES AND MARKETING? EVOLVE = make progress, advance, move forward. EVOLVE IN MARKETING = optimize strategies, processes, plans, tactics, etc. EVOLVE IN BUSINESS = leverage solutions, automation, implementation of software, create effective sales funnel, company culture, personalize user experience, etc. Thanks to technology, the world advances at a fast pace.
Fifteen is a wonderful age. The parallel forces of growth and love are in full force. As JGA Marketing celebrates its 15th year, it does feel a lot like that. Gratitude is the word that comes to mind when we look back at our beginnings. Our journey has been challenged many times, and every time, we
Today’s digital marketing landscape is more complex than ever. In addition to understanding traditional marketing methods, successful marketers need to understand social media, paid online advertising, and SEO. But one important subject that’s often relegated to designers and product development is User Experience, also known as UX. While it may seem like the key to
You can no long rely on phone books and referrals for new business. Successful companies capture customers during critical mobile moments. Three years ago, the Wall Street Journal reported that our brains have been rewired to count on apps to solve everyday problems. This means people turn to Google more often than the Yellow Pages for
As the technology and media landscape continually shifts, customers are becoming less passive. Today’s consumer has more control than ever over the buying process. In response, marketing professionals have to learn to make content appealing and interactive. In the time it takes you to read a couple of sentences, over 300 hours of new content
This Easter weekend, American consumers will collectively spend almost $20 billion on clothing, food, decorations, and other items, according to the National Retail Federation. Every holiday, from Valentine’s Day to Thanksgiving, provides retailers with a welcome opportunity for a spike in sales. Naturally, marketing departments are busy in the weeks before figuring out the most
With attention spans dwindling, you’ll do just about anything to keep visitors on your site increases your chances of making a sale. That’s why chatbots can help your visitors get the information they need without wasting time wading through material not related to their query. In 2015 alone, over a billion people interacted with some
Effective digital marketing involves both creativity and a scientific approach to getting website visitors to take action. Once a site begins receiving a steady stream of visitors and effective SEO methods are in place, it’s time to start optimizing that site to turn users into customers. This process is what is known as conversion rate