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- Case Studies -

The Otter Way

JGA MarketingThe Otter Way

The Otter Way


Presented with an opportunity to think outside the box and put our diverse talents to work, we took the chance and ran with it. The entire team came together to develop, produce and market an innovative children’s book series. We saw it through from A to Z:

• Market Research
• Concept and Product Development
• Character Development
• Branding
• Copywriting
• Prototyping
• Production
• Commercialization
• Website and e-commerce
• Trademarking

The Otter Way was a year-long project that enabled us to put all of our skills to good use as well as gain further insight into different aspects of our clients’ businesses.