Dr. Brown already had over 25 years of experience as a psychologist specializing in relationship counseling and was a published author of three books on the subject, when we partnered with him. Despite all this success, he found himself stuck in a plateau and was eager to take his practice to the next level.
The first step was to create a brand and design marketing collaterals with a consistent theme. We then went to work on a strategy targeting single women, the demographic most likely to reach out for dating and relationship tools. Once we had the brand and strategy in place we went into production for a series of videos for social media and started setting up speaking engagements to highlight the importance of mental health before and during a relationship. This was a very educational and inspirational project for our team.