Doctors experience the pain of their patients very close.
Going to school with the idea of saving lives is their passion.
The founders of CareLabs 4Less are doctors. The opportunity at hand: bring discounted lab services to a group of the population with no access to health insurance and limited income, very limited.
Our task: name for the product, develop brand and digital components.
The approach for the name creation was to incorporate an easy to remember concept that not only carries the intent of the company but also features the discounted price.
The design is bold to make it easy to identify, the colors blue and orange represent care and energy. The overall project was inspiring, it makes a difference when working on something that brings relief to so many.