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Blogging Is Beneficial for Local Businesses

With over 2 million blog posts written every day, many marketers believe blogging is now a complete waste of time. Some have abandoned blogging together because they believe it requires too many resources, but many local companies still gain traction for their business by writing content on a company blog. This may help those affected

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Simple Marketing Strategies for Your Business

Getting management on board to support marketing efforts sometimes seems impossible. You know today’s marketing practices are more about becoming a trusted advisor than being a bullhorn, but sometimes it’s hard to convince the rest of the team to buy in to the latest strategies. Start small. Focus on tried and true methods to build

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Is Your Blog Making These Mistakes?

Blogging is a great way to build your visibility online, especially for businesses that want to get found by local customers who’ve had no exposure to you. But creating and managing a blog is not as easy as it may seem. While there are a number of details to incorporate to help boost your results,

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3 Ways to Build Your Wellness Practice Online

Creating an online presence for your wellness practice can be overwhelming. In today’s ultra-connected world, building a website isn’t enough. But standing out isn’t impossible. With a couple of advertising dollars and a little time, you can quickly and inexpensively build a name for yourself. Check out the following tips to connect with your potential

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Why Hashtags Are Essential to Marketing

Hashtags, which began on Twitter, quickly became a part of mainstream advertising. You’ll see them on everything from billboards to TV commercials. Why are they so important? Check out the following reasons why you should incorporate hashtags in your marketing campaigns: Hashtags Help Others Find You With a little research, you can find which hashtags

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Ways to Succeed with Your Digital Marketing

Now more than ever, it’s important to have an idea of how you’re going to advertise on social media and through digital marketing. With the internet as the main way that most are viewing their advertising, having a marketing plan is essential to the success of your business or your product. Here are some ways

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How to Make Your Social Media Posts Pop

As more and more advertising is done online, finding ways to make your social media fresh and appealing can bring you more customers and can help you attract business. Whether you are a social media expert or you are just learning how to market your business or product online, there are a few ways you

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How to Use Pokémon Go for Your Advertising Campaign

Pokémon Go has captured the world by storm, inviting people of all ages to participate in augmented reality. As the most popular game currently available, you might be wondering how you can tap into the trend and attract some new customers to your business. Pokémon Go has not only made its name as a game,

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Managing For Creativity

Name any position, in any industry, and creativity may be the single most valuable skill you can bring to the table. Because creativity means more than coming up with ideas from scratch, it also means looking at facts and problems in fresh new ways or improving on “the way it’s always been done.” Creativity drives

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Complex Problem? Approach Simply

Some marketing problems make us feel like those codebreaking experts in the movies who stare at a wall full of numbers trying to pick out patterns that mean something.  We expect the solution to pop out, but it rarely does. Because it’s not in the data, it’s in the questions we ask. And the more

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