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4 Ways to Engage Audiences on Social Media

Companies with limited marketing resources are abandoning their social media schedules to find better ways to involve customers with their brand. Today’s landscape is more competitive than ever, and if you want to get eyeballs on your Facebook posts, you need to pay to play. But there is a better way to bring fans to

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You’ve Got the Data, Now What Do You Do With It?

With big data becoming a standard marketing practice, customers expect extreme targeting and personalization. For the past couple of years, marketers have collected more customer data than ever. The question is no longer how to collect the data, but what to do with it. The following insights will help you make sense of customer data,

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Are You Ready to Use Virtual Reality in Your Marketing?

Now that mobile marketing has become mainstream, it’s time to prepare for new technologies that will change the way you do business. Virtual reality has been around for several years, but the high costs have kept it out of the hands of the majority of customers. Now that prices are affordable, VR is appearing everywhere.

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Where Should You Focus Your 2017 Marketing Budget?

As 2016 draws to a close, now is the time to reflect on what is working well and what requires refreshing. It’s also a time to finalize your 2017 marketing budget. Check out the following suggestions from the Direct Marketing Association (DMA) about where to focus your dollars in the upcoming year. Throw Big Money

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3 Ways to Optimize Marketing for Mobile

Today’s customers are increasingly on the move, researching and purchasing from their mobile phones. Yet many marketers still design their strategies with a desktop-first strategy, failing to take advantage of these micro-moments to capture the attention of distracted mobile users. By creating an environment that caters to both mobile and PC users, the following tips

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Important Skills for Marketers in 2017

The great thing about marketing is that it is a continually evolving industry. What you did ten years ago looks much different than what you do today. This constant change can also bring some challenges. With so many skills to master, how do you know which ones to focus on? Luckily, the number crunchers at

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Blogging Is Beneficial for Local Businesses

With over 2 million blog posts written every day, many marketers believe blogging is now a complete waste of time. Some have abandoned blogging together because they believe it requires too many resources, but many local companies still gain traction for their business by writing content on a company blog. This may help those affected

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Simple Marketing Strategies for Your Business

Getting management on board to support marketing efforts sometimes seems impossible. You know today’s marketing practices are more about becoming a trusted advisor than being a bullhorn, but sometimes it’s hard to convince the rest of the team to buy in to the latest strategies. Start small. Focus on tried and true methods to build

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Is Your Blog Making These Mistakes?

Blogging is a great way to build your visibility online, especially for businesses that want to get found by local customers who’ve had no exposure to you. But creating and managing a blog is not as easy as it may seem. While there are a number of details to incorporate to help boost your results,

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3 Ways to Build Your Wellness Practice Online

Creating an online presence for your wellness practice can be overwhelming. In today’s ultra-connected world, building a website isn’t enough. But standing out isn’t impossible. With a couple of advertising dollars and a little time, you can quickly and inexpensively build a name for yourself. Check out the following tips to connect with your potential

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