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With healthcare marketing expenditures increasing over $12 billion in the past two decades, physicians can have a difficult time standing out against the stiff local competition. Solid and consistent branding is vital for a private practice. Here are some tips to keep in mind to maximize your marketing efforts. CREATE A VOICE Your brand should [...]

360° Marketing Campaign

What exactly is it? As the name implies, it’s a campaign that provides a 360° experience at all touch points. From print, broadcast, OOH, digital, social and POP, whichever one applies.The synergy of the message is consistent through all tactics. Some examples of a 360° campaign are easily identified at big events, such as Super [...]

Social Media Algorithms

Social media algorithms are how each social platform filters and ranks the content in front of us based on set criteria. These algorithms can be complicated to understand and are often changing to satisfy the needs of each social platform. These algorithms are managedby software engineers, data scientists, content strategists, and more, so nothing you [...]

Evolve or Die?

WHAT EXACTLY DOES THAT MEAN FOR BUSINESSES AND MARKETING? EVOLVE = make progress, advance, move forward. EVOLVE IN MARKETING = optimize strategies, processes, plans, tactics, etc. EVOLVE IN BUSINESS = leverage solutions, automation, implementation of software, create effective sales funnel, company culture, personalize user experience, etc. Thanks to technology, the world advances at a fast [...]

Marketing trends to watch in 2019

1. CONTENT: ONE SIZE DOES NOT FIT ALL About 5 years ago content creation became one of the top 5 marketing strategies to follow, with the objective to capture as many leads as possible. Result: customers have become savvy about content and how it works. They also quickly learned to filter out or become non-reactive [...]

JGA Marketing on Turning 15

Fifteen is a wonderful age. The parallel forces of growth and love are in full force. As JGA Marketing celebrates its 15th year, it does feel a lot like that. Gratitude is the word that comes to mind when we look back at our beginnings. Our journey has been challenged many times, and every time, we

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Marketing and UX

Today’s digital marketing landscape is more complex than ever. In addition to understanding traditional marketing methods, successful marketers need to understand social media, paid online advertising, and SEO. But one important subject that’s often relegated to designers and product development is User Experience, also known as UX. While it may seem like the key to

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Google My Business: Critical for Success

You can no long rely on phone books and referrals for new business. Successful companies capture customers during critical mobile moments. Three years ago, the Wall Street Journal reported that our brains have been rewired to count on apps to solve everyday problems.  This means people turn to Google more often than the Yellow Pages for

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Interactive Video is Hot for Marketers

As the technology and media landscape continually shifts, customers are becoming less passive. Today’s consumer has more control than ever over the buying process. In response, marketing professionals have to learn to make content appealing and interactive. In the time it takes you to read a couple of sentences, over 300 hours of new content

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Shoppers Gonna Shop

This Easter weekend, American consumers will collectively spend almost $20 billion on clothing, food, decorations, and other items, according to the National Retail Federation. Every holiday, from Valentine’s Day to Thanksgiving, provides retailers with a welcome opportunity for a spike in sales. Naturally, marketing departments are busy in the weeks before figuring out the most

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