Blogging is a great way to build your visibility online, especially for businesses that want to get found by local customers who’ve had no exposure to you.
But creating and managing a blog is not as easy as it may seem. While there are a number of details to incorporate to help boost your results, there are also mistakes that will keep your blog from attracting potential clients. No matter what your budget, steer clear of these classic mistakes:
Not Defining Your Target Audience
Every blog post has an audience, and you need to find yours. For example, if you are a doctor and you have many patients who should get a flu shot every fall, it makes perfect sense to write a post about who is most at risk and what the benefits are.
Search Engine Optimization, or SEO, helps your site get found. In the past, all you had to do was add the right number of keywords to your site and you’d easily find yourself at the top of every search engine. That’s no longer the case. Though you can do some basic SEO yourself, it’s best to hire a professional to help you.
Not Promoting Your Blog
Social media expert Kristi Hines states the biggest blogging mistake she sees is a lack of promotion. At a minimum, you should be sharing your posts on social media multiple times throughout the year. Invest in Facebook and Google advertising to bring more eyes to your content.
Using the Wrong Vocabulary
When working with others you may use a lot of jargon, but a client may not understand what you’re trying to say. Write in plain English. Imagine you are writing to a small child. Keep sentences short and use as few words as possible. You may want to have someone outside of your field read it first.
Making One Person Responsible for a Large Blog
When you’re first starting out, it’s feasible for one person to create and manage a small blog on their own. But as it grows, you’ll need to start outsourcing tasks. Look for an agency or multiple writers to handle your writing so the blog manager can focus on other tasks.
Not Building an Email List
The problem with the internet is that it’s so big, people forget you exist within a minute of reading your article. But there is a solution. Build an email list. There are tons of options that allow readers to sign up to get updates for your blog. Take advantage.
Creating a blog for your company’s website is a vital part of doing business. While getting started is simple, as you progress it’s easy to make mistakes. Steer clear of the mistakes above and you’ll be blogging all the way to the bank. Good luck!