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Author archives: Samantha Castellanos


With healthcare marketing expenditures increasing over $12 billion in the past two decades, physicians can have a difficult time standing out against the stiff local competition. Solid and consistent branding is vital for a private practice. Here are some tips to keep in mind to maximize your marketing efforts. CREATE A VOICE Your brand should [...]

Social Media Algorithms

Social media algorithms are how each social platform filters and ranks the content in front of us based on set criteria. These algorithms can be complicated to understand and are often changing to satisfy the needs of each social platform. These algorithms are managedby software engineers, data scientists, content strategists, and more, so nothing you [...]

Evolve or Die?

WHAT EXACTLY DOES THAT MEAN FOR BUSINESSES AND MARKETING? EVOLVE = make progress, advance, move forward. EVOLVE IN MARKETING = optimize strategies, processes, plans, tactics, etc. EVOLVE IN BUSINESS = leverage solutions, automation, implementation of software, create effective sales funnel, company culture, personalize user experience, etc. Thanks to technology, the world advances at a fast [...]