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360° Marketing Campaign

What exactly is it? As the name implies, it’s a campaign that provides a 360° experience at all touch points. From print, broadcast, OOH, digital, social and POP, whichever one applies.The synergy of the message is consistent through all tactics. Some examples of a 360° campaign are easily identified at big events, such as Super [...]

Marketing trends to watch in 2019

1. CONTENT: ONE SIZE DOES NOT FIT ALL About 5 years ago content creation became one of the top 5 marketing strategies to follow, with the objective to capture as many leads as possible. Result: customers have become savvy about content and how it works. They also quickly learned to filter out or become non-reactive [...]