The entire Internet is constantly changing and evolving, but few things will have you running to keep up as much as social media. New ways to interact, advertise and innovate seem to come at us daily. If it’s not a new function on a known network, it’s a new app to allow you to use something in a different way, or even an entirely new network that seemed to crop up overnight.
Keeping your finger on the pulse of social media is a big part of any marketing effort. No other outlet gives you the kind of one on one interaction with your audience that you get through social media networks. So let’s take a look at some of the biggest trends affecting social media marketing right now.
Rapid Response Times
According to research from Search Engine Watch, a whopping 70% of Twitter users expect a response to their tweets from a brand within one hour. And if you think that’s asking for a lot, 53% say they would expect a response in even less time.
With social listening tools becoming more prevalent, if you’re not responding to your audience fast enough, you can be sure one of your competitors will be happy to jump in and make a better impression.
Live Video Streaming
Consumers are increasingly showing interest in real-time broadcasts of offline events. Apps like Periscope, Meerkat and Facebook Live are bridging the ever shrinking gap that still remains between brands and their audience.
This type of interaction might not make sense for every type of business, but if you can figure out a way to make it work for yours, it’s definitely something you should be looking to take advantage of.
Social Media Commerce
Research suggests that social media influences buying decisions more than traditional retail web pages. There is no doubt that people trust the word of mouth that flows so rapidly through the social media networks.
Examine the opportunities you have on your most active social networks. Several networks have expanded advertising options while others are testing functionality to allow you to make sales without the customer ever having to leave the social site. Being the first to get in on some of these new options can have a big impact on your marketing efforts.
Put Mobile First
When it comes to social media, you have more viewers on mobile devices than anything else. Most people access sites like Facebook or Twitter from their phones, it’s that simple.
You should always have the mobile user in mind when posting content to your social media accounts. Content that looks great on your 24-inch office monitor might not look so good on a 4-inch cell phone screen. Actually, one of the first things you should do after posting something from a computer is check it on a phone to see how it looks.