What exactly is it?
As the name implies, it’s a campaign that provides a 360° experience at all touch points.
From print, broadcast, OOH, digital, social and POP, whichever one applies.The synergy of the message is consistent through all tactics. Some examples of a 360° campaign are easily identified at big events, such as Super Bowl, NCAA March Madness and Olympics with advertisers like Coca-Cola, Pepsi Cola, AT&T, American Express. Here is a recent example from Pepsi during the 2019 Super Bowl.
The overall benefits of a 360° campaign can be accomplished at all levels. If your budget is limited, you can still tailor this approach to your needs, sending the right message to the right people through the appropriate channels at the right time.