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Monthly Archives: March 2017

The Rise of Chatbot Marketing in 2017

With attention spans dwindling, you’ll do just about anything to keep visitors on your site increases your chances of making a sale. That’s why chatbots can help your visitors get the information they need without wasting time wading through material not related to their query. In 2015 alone, over a billion people interacted with some

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The Science of Conversion: A Brief Intro to CRO

Effective digital marketing involves both creativity and a scientific approach to getting website visitors to take action. Once a site begins receiving a steady stream of visitors and effective SEO methods are in place, it’s time to start optimizing that site to turn users into customers. This process is what is known as conversion rate

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