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Monthly Archives: December 2016

Are You Ready to Use Virtual Reality in Your Marketing?

Now that mobile marketing has become mainstream, it’s time to prepare for new technologies that will change the way you do business. Virtual reality has been around for several years, but the high costs have kept it out of the hands of the majority of customers. Now that prices are affordable, VR is appearing everywhere.

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Where Should You Focus Your 2017 Marketing Budget?

As 2016 draws to a close, now is the time to reflect on what is working well and what requires refreshing. It’s also a time to finalize your 2017 marketing budget. Check out the following suggestions from the Direct Marketing Association (DMA) about where to focus your dollars in the upcoming year. Throw Big Money

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3 Ways to Optimize Marketing for Mobile

Today’s customers are increasingly on the move, researching and purchasing from their mobile phones. Yet many marketers still design their strategies with a desktop-first strategy, failing to take advantage of these micro-moments to capture the attention of distracted mobile users. By creating an environment that caters to both mobile and PC users, the following tips

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Important Skills for Marketers in 2017

The great thing about marketing is that it is a continually evolving industry. What you did ten years ago looks much different than what you do today. This constant change can also bring some challenges. With so many skills to master, how do you know which ones to focus on? Luckily, the number crunchers at

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