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Monthly Archives: July 2016

The Rise of Social Marketing

When media companies use the term “social marketing” many people assume it refers to social media marketing initiatives on Facebook, Twitter, Instagram, Snapchat, and other growing social networks. Social marketing, however, is more than just using social media to target specific users with products and services. While social marketing may use social media as a

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Effectiveness and Efficiency in Business

When companies are looking to expand their productivity in business, they will typically talk about both increasing their business effectiveness and their business efficiency as though they are interchangeable terms. However, this is simply not the case. Effectiveness and efficiency refer to different aspects of business, even though they appear and sound similar at first

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How Working in Advertising Has Influenced My Life and Family

As a mother and business woman, I have a good number of stories about work and how it has influenced my life and family. Just like any other family, we share about our day, school, homework, work and life in general. My kids are very creative and love conversations about marketing. They know all about

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5 Points for Picking a Better Ad Agency

One of the most important decisions a company has to make is the choice of an advertising agency. Advertising and PR can make or break a business. When it’s done right, even bad products will sell. When it’s done wrong, the results can crush even the strongest brands. Choosing an ad agency to work with

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