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BEACON OF HOPE

JGA MarketingBEACON OF HOPE

Good deeds deserve our attention; everyone’s attention.

So when a wonderful charity came to us to refresh their branding, we reached for the stars. Beacon of Hope is a transnational charity that empowers children by fostering education and access to technology.

We worked with Beacon of Hope to develop a logo that would clearly convey the promise and joy of youthful achievement. And not just to donors and the public, but to the children who benefit from their efforts. Plus, Beacon of Hope works in four countries and three languages, so the logo had to work well across different cultures and languages.

The winning concept was the bright star logo with Beacon of Hope written in a simple, schoolroom font. We also provided brand guidelines, business cards, and marketing collateral. Because we love to give back, we love using our skills to help others give back too.