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Marketing and UX

Today’s digital marketing landscape is more complex than ever. In addition to understanding traditional marketing methods, successful marketers need to understand social media, paid online advertising, and SEO. But one important subject that’s often relegated to designers and product development is User Experience, also known as UX. While it may seem like the key to

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Google My Business: Critical for Success

You can no long rely on phone books and referrals for new business. Successful companies capture customers during critical mobile moments. Three years ago, the Wall Street Journal reported that our brains have been rewired to count on apps to solve everyday problems.  This means people turn to Google more often than the Yellow Pages for

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Interactive Video is Hot for Marketers

As the technology and media landscape continually shifts, customers are becoming less passive. Today’s consumer has more control than ever over the buying process. In response, marketing professionals have to learn to make content appealing and interactive. In the time it takes you to read a couple of sentences, over 300 hours of new content

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Shoppers Gonna Shop

This Easter weekend, American consumers will collectively spend almost $20 billion on clothing, food, decorations, and other items, according to the National Retail Federation. Every holiday, from Valentine’s Day to Thanksgiving, provides retailers with a welcome opportunity for a spike in sales. Naturally, marketing departments are busy in the weeks before figuring out the most

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The Rise of Chatbot Marketing in 2017

With attention spans dwindling, you’ll do just about anything to keep visitors on your site increases your chances of making a sale. That’s why chatbots can help your visitors get the information they need without wasting time wading through material not related to their query. In 2015 alone, over a billion people interacted with some

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The Science of Conversion: A Brief Intro to CRO

Effective digital marketing involves both creativity and a scientific approach to getting website visitors to take action. Once a site begins receiving a steady stream of visitors and effective SEO methods are in place, it’s time to start optimizing that site to turn users into customers. This process is what is known as conversion rate

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Searching Without Typing: The Future of Voice Search

According to ComScore, half of Internet searches will be performed by voice by 2020. So while we’re doing everything we can to get our sites ready for mobile, don’t forget about voice. On a daily basis, people ask Siri, Alexa, Cortana and Google a myriad of questions about everything and anything as it pops into

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Mattel Warms Our Hearts with Dads Who Play Barbie Campaign

Mattel is not only modernizing its brand but also reversing gender roles in this new ad campaign which showcases six real life father/daughter duos.  The campaign displays the softer side of these fathers, who take the time to play Barbie ® with their adorable daughters.  The playtime is complete with high pitched voices, even from the

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Are You Ready for Mobile-First?

Digital marketers everywhere have been bracing for Google’s new mobile-first index.  While responsive design has become a requirement for quite some time, today’s landscape of connected devices make it more important than ever to have a site that functions on laptops, phones and tablets. Check out the following tips to make sure your sites are

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4 Ways to Engage Audiences on Social Media

Companies with limited marketing resources are abandoning their social media schedules to find better ways to involve customers with their brand. Today’s landscape is more competitive than ever, and if you want to get eyeballs on your Facebook posts, you need to pay to play. But there is a better way to bring fans to

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